To understand how people perceive the cafe space, I developed a tool where participants can design their ideal cafe atmosphere. One map is based on reality, while the other incorporates fictional elements, disregarding gravity. There are also two types of pieces that can be placed on the map: the “space piece,” which represents the desired atmosphere of the participant’s private seat, and various “strangers,” each engaged in different activities and situations.

3. Tool

Pieces

Maps

4. Outcome

To observe the community in a cafe, I visited a nearby Starbucks. Then, I marked people's locations in the cafe on the map, drew the routes they took when they moved, and noted their actions, objects, and postures.

1. Observation of place

2. Observation of people

To gain more detailed insights, I returned to the same place, focused on the people, and documented my observations. I noted three people who were exhibiting different behaviors. The insights I got from observations was: It felt like there were small spaces within one large space, each serving different purposes. Each of these spaces had a different atmosphere and felt as if they were enclosed by invisible fences. However, despite these divisions, it was apparent that the cafe offered more than just coffee; it provided a multifaceted environment where individuals could engage in various activities and experiences.

To understand how people perceive the cafe space, I developed a tool where participants can design their ideal cafe atmosphere. One map is based on reality, while the other incorporates fictional elements, disregarding gravity. There are also two types of pieces that can be placed on the map: the “space piece,” which represents the desired atmosphere of the participant’s private seat, and various “strangers,” each engaged in different activities and situations.

3. Tool

Pieces

Maps

4. Outcome

The project was conducted to gain insights into the community within the cafe. Based on the findings from studying the people and the cafe's atmosphere, I created an experimental tool to discover people's  perceptions and expectations of the cafe. This experiment is significant as it revealed the variations in how individuals perceive the same space differently. What does a cafe space mean to you?

The project was conducted to gain insights into the community within the cafe. Based on the findings from studying the people and the cafe's atmosphere, I created an experimental tool to discover people's  perceptions and expectations of the cafe. This experiment is significant as it revealed the variations in how individuals perceive the same space differently. What does a cafe space mean to you?

The project was conducted to gain insights into the community within the cafe. Based on the findings from studying the people and the cafe's atmosphere, I created an experimental tool to discover people's  perceptions and expectations of the cafe. This experiment is significant as it revealed the variations in how individuals perceive the same space differently. What does a cafe space mean to you?

Pratt Institute work

Category

Used tools

Used tools

Used tools

Figma, Illustrator

Figma, Illustrator

Category

Pratt Institute work

Apr, 2024

Apr, 2024

What does a cafe space mean to you?

What does a cafe space

mean to you?

To understand how people perceive the cafe space, I developed a tool where participants can design their ideal cafe atmosphere. One map is based on reality, while the other incorporates fictional elements, disregarding gravity. There are also two types of pieces that can be placed on the map: the “space piece,” which represents the desired atmosphere of the participant’s private seat, and various “strangers,” each engaged in different activities and situations.

3. Tool

Maps

Pieces

4. Outcome

To observe the community in a cafe, I visited a nearby Starbucks. Then, I marked people's locations in the cafe on the map, drew the routes they took when they moved, and noted their actions, objects, and postures.

1. Observation of place

2. Observation of people

To gain more detailed insights, I returned to the same place, focused on the people, and documented my observations. I noted three people who were exhibiting different behaviors. The insights I got from observations was: It felt like there were small spaces within one large space, each serving different purposes. Each of these spaces had a different atmosphere and felt as if they were enclosed by invisible fences. However, despite these divisions, it was apparent that the cafe offered more than just coffee; it provided a multifaceted environment where individuals could engage in various activities and experiences.